Advertising
Tiger Beer Rebranding
Rebranding campaign
It’s Tiger Time!
The campaign aimed to change the perception towards the brand by showcasing Tiger as a premium, fun and irresistible beer, helping a group of friends to turn a good moment into a great one. A Singaporean beer that Singaporeans would like to associate themselves with.
Hollywood Celebrity Endorsement
Jessica Alba
The commercial was shot with international star, Jessica Alba. It is by far the largest TV production ever in Singapore and a first for a local brand to feature a Hollywood celebrity. The beauty being that it is not a classic celebrity endorsement where the star simply recommends the brand. Here, the story uses the star to celebrate the real hero, Tiger Beer.
New Brand Identity
Unleash the Tiger
The credentials campaign, so critical in beer advertising, aimed at establishing a world-acclaimed message that reflects the world-class beer (well-travelled) and gold-class beer (well-medalled) positions of Tiger.
