Recommended By Clients & Peers

I had the privilege of working with Cecil when he first joined the motor industry with Vantage Automotive Limited. Cecil demonstrated passion, a hard-nosed determination, and lots of energy in his role as the Marketing Manager for Ford, Peugeot and Land Rover. He brought new ideas to the industry, and he was always looking for a new and better way to engage customers. Although he only spent a short stint with us, Cecil showed that he has a flair for Marketing that not many in the industry possessed back then. This was primarily fueled by his passion for the automotive trade, and his constant questioning of the status quo. These are the qualities he will bring to work every day.

Cecil has extensive marketing and advertising experience both in China as well as in Asia Pacific markets. He has great insights and understanding of the uniqueness of Chinese culture, automotive market, and consumer trends. He can interpret them well and translate them into creative and successful campaign for clients. I enjoyed working with him very much, while I was the Head of Marketing at Volvo Cars China. He had produced multiple successful campaigns for us while he was head of the leading agency for us, which included the launch of our flagship, the all new S80L. He would be an asset to any organization.

I rarely come across real talents who stand out like Cecil. I had the pleasure of working with Cecil for two years whilst I was at Mercedes-Benz, collaborating on several projects. Cecil’s ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our team. No matter how tense a meeting, Cecil made sure everyone left with a smile. As a team member or a leader, Cecil earns my highest recommendation.

Cecil worked with me when I was CEO of BBDO Singapore before he moved to China. Cecil worked with me in new business pitches helping win many businesses such as Tiger beer, Barons, Keppel and many more. Cecil is a good operator who can manage complex issues with ease. He can identify problem and solutions quickly and is a team player. He is quite passionate about automobile, new media and experiential marketing. Having gained strong experience in a big market like China, Cecil can bring in Singapore efficiency and the experience of managing complex China market to address new challenges. Cecil will be an asset to any where he works. I wish him the very best.

Cecil is a very professional and experienced expert in digital & CRM territory. As a good team leader, he and his team inspired us a lot when they served Pernod Ricard in China.

I worked with Cecil in two agencies in two parts of the world – and both times he was brilliant. I loved his positive attitude and his commitment to pushing for great ideas to be brought to life. He was one of the people I missed the most when our paths led us in different directions.

Cecil is the kind of guy who you want to work with from the creative agency. He listens, he partners, and he collaborates to ensure that you not only understand more about the creative agency’s comms strategy, he leads the various agencies together to develop on point and integrated comms strategy with forward momentum. He has an incredible commitment to delivering on what needs to be done which is paired with an impressive attention to even the smallest detail. Cecil is someone who will work very hard to ensure that whatever he is focused on, he and his team will deliver. Great person to work with!

Cecil came into BBDO Beijing on Mercedes-Benz at a time when the team was not functioning as well as it should have been, and he quickly pulled the team together and got everyone rowing in the same direction. He led and oversaw several very major campaigns working with international directors and very large budget film shoots that took place all over the world. These campaigns were extremely successful thanks in large part to Cecil and his organisational and budgeting skills.